10 Things to Do This Weekend to Jump Start Your Marketing

1. Create your own blog. Go to www.blogger.com/start. Mine is at http://reecefranklin.blogspot.com/.

2. Use Face book and Linked In every night, M – F for ½ hour. Post a comment on it about your industry, and how your “subdivision” helps seniors.

3. Create a one sheet that you give out at networking meetings, post to your blog, put in your marketing presentation folder, etc. It should include: 5 W’s and H, who, what, where, when, why, and how.

A. Who you are: name of company and your personal name
B. What you do for seniors
C. Where you are located
D. When are your hours – when you are available
E. Why you do what you do – not to make money, why you are so passionate
F. How to reach you: list all: blogs, website, phone, cell, Facebook, linked in, etc.

4. Set up strategic alliances with people or businesses you meet at networking meetings. Take their one sheet-no more than 6 per sub category-and put in 3 ring binders. Now you have a referral binder. Categories may include RCFE, Board and Care, AL, In home care; non medical, in home care; medical, DME’s, referral agencies, etc. (for Senior oriented business.)

5. Strategic Partners: When you go to a network meeting – always take a tour. When you meet people, ask them first what they do, and how you can help them get more business. You decide if you want to work with them. Ask self do you want to add them as a strategic partner. If yes, create alliance – you will be cross promoting and helping each other for a fee.

6. Take the one sheet – use to structure a top 10 article: Ten ways to use Facebook to get more business, 10 ways to determine if you need in home care for your parent. Like Letterman Top 10. Things you need to know about. Create this top 10 into article for blog, Social media, etc.

7. Start with your local paper. Offer a free monthly article based on the top 10 list article. Make sure they understand they get it free, but you must have the resource box at the bottom.

8. Go to articles.com, and follow their submission structure.

9. Find list of local pubs and newspapers you can target.

10. Find list of local radio you can target. Send to assignment editors with cover sheet re: you are their local source for AL, in home care, etc.

YOUR FREE GIFT – 101 ways to Market to Seniors. Send email to seniorexpo@roadrunner.com, put send 101 in subject line.

Senior Industry Survey

Please tell us the most pressing marketing problem you have right now as a person who sells to seniors. Thanks.

How Do You Create a Marketing Plan that Makes Sense?

You start by understanding what you already know and have done. First, you’re going to lie out on paper specific things you know about your customer service program, your current and ideal customer profile, and your company strengths and weaknesses.

Next, you’ll analyze your competition, and their strengths and weaknesses. Then comparing their weaknesses with your strengths, you’ll put down exactly what it is that makes you unique, your difference or what’s better known as your Unique Selling Proposition.

By knowing these facts, you’ll know the correct message to convey to your prospective residents, their influencers (boomer children & others). Finally, after studying the different media and marketing tactics and strategies you can use, you’ll decide what methods to use, and lay them out in a comprehensive 3, 6, 9, and 12 months calendar that you can do over and over again.