How Do You Create a Marketing Plan that Makes Sense?

You start by understanding what you already know and have done. First, you’re going to lie out on paper specific things you know about your customer service program, your current and ideal customer profile, and your company strengths and weaknesses.

Next, you’ll analyze your competition, and their strengths and weaknesses. Then comparing their weaknesses with your strengths, you’ll put down exactly what it is that makes you unique, your difference or what’s better known as your Unique Selling Proposition.

By knowing these facts, you’ll know the correct message to convey to your prospective residents, their influencers (boomer children & others). Finally, after studying the different media and marketing tactics and strategies you can use, you’ll decide what methods to use, and lay them out in a comprehensive 3, 6, 9, and 12 months calendar that you can do over and over again.