Crazy stuff going on out there right now! Who would've thought that Sunrise, the nation's largest, with 2300 properties in the US, would file for bankruptcy protection. Talked to a regional the other day, he claims they're doing OK, now that they're focusing on their core business. Probably will turn out all right, as long as they don't try a marketing line extension again. (That's when companies like Xerox, known for copiers, try to do computers.)
My advice to the senior industry world: stick with your core competency, and expand it with other offerings, not other products.
In the meantime, why not add a comment about what you're doing in this economy to ramp up your patients, residents, or clients.
http://increaseyourcensus.com/
Reece
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