What's Happening in Your Senior Facility?

Crazy stuff going on out there right now! Who would've thought that Sunrise, the nation's largest, with 2300 properties in the US, would file for bankruptcy protection. Talked to a regional the other day, he claims they're doing OK, now that they're focusing on their core business. Probably will turn out all right, as long as they don't try a marketing line extension again. (That's when companies like Xerox, known for copiers, try to do computers.)

My advice to the senior industry world: stick with your core competency, and expand it with other offerings, not other products.

In the meantime, why not add a comment about what you're doing in this economy to ramp up your patients, residents, or clients.

http://increaseyourcensus.com/

Reece